Revitup.Direct Blog

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The leading professional event for Revenue Management and hotel technology in Greece and Cyprus returns. The 6th Revenue Masterclass by RevitUp.direct will take place on Friday, 16 October 2026, at Candia Maris Hotel in Heraklion, Crete — and this year it raises the bar with names and content rarely brought together in Greek and Cypriot tourism. 

See all the details on the Revenue Masterclass page. 

Top names in technology and hospitality

The 6th Revenue Masterclass brings together top names in technology and hospitality — global leaders such as Google, IDeaS, Plusgrade and Expedia Group, as well as leading industry companies such as webhotelier | primalres, RoomPulse and Wallbid. 

Among the keynote speakers is the world-renowned Professor Dimitrios Buhalis from Bournemouth University (UK), a leading authority on eTourism and Artificial Intelligence. 

Central theme: from “lookers” to “bookers” 

With the central theme “Lookers to Bookers: Turning Data into Bookings,” the Masterclass focuses on how data and technology translate into more bookings and higher profitability for hotels. The full programme will be announced soon. 

Workshops & networking

Beyond the presentations, the Masterclass offers specialised workshops and rich networking opportunities among hoteliers, executives and technology companies, concluding with the traditional Cocktail & Buffet Networking Event. 

Free admission 

Admission is free and open to hotels and tourist accommodation. The full programme and registration details will be announced soon. 

Learn more about the 6th Revenue Masterclass

Under the auspices of 

About RevitUp.direct 

RevitUp.direct is a leading provider of integrated Revenue Management and Digital Marketing solutions, exclusively for the hospitality industry. With a team of 35+ specialists and 20+ years of experience, it helps hotels and resorts in Greece and Cyprus maximise their revenue, increase direct bookings and harness the power of data in a constantly evolving market.