In hospitality, advertising is usually the first thing that comes to mind when a hotel wants to increase bookings. Google Ads, social media, retargeting — the tools are...
There is a dividing line between hotels that improve year on year and those that remain static despite working hard. It rarely comes down to location, star rating or...
In hospitality, pricing is almost always framed as a revenue question: how do we extract the most value from available demand? That logic is sound. But it captures only...
When a hotelier evaluates their digital marketing, the first thing they look at is bookings. How many came in? What did each one cost? And it makes sense — bookings are...
We are pleased to announce our new collaboration with Crete Golf Club Hotel, which has entrusted us with the design and execution of its commercial and digital strategy...
Direct bookings are the number one goal for nearly every hotel. Lower commissions, a better relationship with the guest, and more control over the experience from the...